Wednesday, August 5, 2009

Address Verification Software Can Streamline Your Business

By Sampson Hegewald

It seems like every day there is a new tool or software package that is designed to speed up your business processes and take advantage of some new technology. We are capable of some pretty amazing things right now, and the possibilities for future growth just keep getting bigger. With so many advanced features in place, it's hard to believe that something like address verification would still be a problem.

But the fact is that this remains one of the largest problems for many companies, causing wasteful procedures, costing them money, and just slowing everything down. So how does something as simple as address verification make a difference?

The first and most logical conclusion should be developing a more complete database. If a business is able to maintain accuracy between their own database and that of the US Postal Service, there is a built in accuracy check in the database. Then not only will they save money that would have gone to returned mail and address change fees, but address verification will save them time.

Another alternative to achieve better speed is to ensure that call centers are updated. If every sales rep and customer service rep has access to correct information at all times, it is highly likely that return on investment will increase. It simply reduces confusion and allows people to do their jobs more efficiently. This in turn translates into better served clients and more company wide sales.

For catalog companies especially, it is so important to have these systems in place. Without them, there is such a huge margin of error that can occur. Without the ability to make fast corrections to the database, catalogs get sent to the wrong places, and the customers that are normally loyal buyers are left with nothing to peruse.

Obviously there is a better way to do business. With address verification, the most glaring problems practically are eliminated. When customers depend on you for quick and effective delivery, you cannot afford to made mistakes with sending products to wrong addresses and so forth. When you do it right, you create customers for life.

There are many ways that businesses can be sped up, but perhaps the best way is through address verification. For those companies that depend on orders to make a profit, the correct address means the world.

Address verification lets you cut costs and increase profits. You can build up a loyal customer base because they know they can trust your service. The modern business world is highly competitive, and this kind of tool may be just what you need to get and edge on the competition.

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